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Urge the CEOs of Viacom’s Nickelodeon and Kellogg to stop marketing junk food to young children. 

The Center for Science in the Public Interest (CSPI), along with concerned parents and the Campaign for a Commercial-Free Childhood, filed a notice of intent to sue Nickelodeon and Kellogg. The goal of the lawsuit is to improve the two companies’ marketing practices, and encourage the entire food industry to recognize its share of the responsibility regarding children’s diets and health.  The basis of the suit is that the companies engage in practices that are both unfair and deceptive with respect to the marketing of foods of poor nutritional quality to children (under 8 years old). 

Overall, parental authority is undermined by wide discrepancies between what parents tell their children is healthful to eat and what companies promote as desirable to eat.