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The short explanation of this alert was:

Urge the NFL to end its advertising deal with hard-liquor companies. These deals put profits ahead of our kids! For the first time hard-liquor ads now appear in a number of professional football stadiums and liquor-branded malt beverage commercials air during NFL telecasts. These ads, containing liquor brand-names, will most likely be seen by children and will further compromise the TV networks' voluntary ban on hard-liquor advertising. Urge NFL Commissioner Paul Tagliabue to bench liquor ads!

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